Google Maps Ranking is the process of optimizing a local business’s online profile to improve their position in the local pack (the top 3-pack of search results for a specific location). In this article, we’ll be going over tips that will help you boost your local business listings’ visibility and performance.
The first step in optimizing your Google Maps ranking is to make sure all your GMB profile information is up to date and accurate. This includes things like your contact details, address, hours of operation, website URL, and more.
Once you’ve verified and updated your listing, it’s important to add plenty of high-quality photos. It’s no secret that consumers are drawn to images, so adding plenty of relevant and authentic photos will help you stand out from the competition and boost your ranking.
Another important tip is to regularly solicit customer reviews. Not only does this improve your company’s overall reputation, but it also shows that you proactively manage your business listing, which is one of the many factors Google uses to determine your rank.
If you’re struggling to get reviews, try leveraging tools like Yelp to increase the number of reviews for your business or offering incentives to customers who leave a review. Just be sure to follow the guidelines set by Google when it comes to how to do this.
Finally, make sure that you have a mobile-friendly website. It’s no secret that the majority of Google searches occur on mobile devices, so if your site requires pinching and zooming to navigate or doesn’t load properly, it can hurt your search engine optimization efforts.
Getting the most out of your Google Maps ranking requires comprehensive optimization processes on several levels, so it’s crucial to have all these elements working together in unison. The best way to ensure that you’re maximizing your potential for success is by using an all-in-one local SEO suite that allows you to monitor and manage all of these key metrics.
Semrush’s GMB Crush tool, for example, gives you a detailed look at how you rank in the Google Maps pack, so that you can accurately gauge the impact of your optimization efforts. You can also use our Heatmap and Listing Management tools to see your average Maps ranking, so that you can reliably track the progress of your efforts over time.