A Guide to Local SEO

Local SEO is a great way to get highly targeted traffic to your website. It’s especially effective if you have a physical storefront, as it can help drive more customers to your store and increase your sales. However, there are a lot of moving parts in this strategy, and it can be challenging to keep up with the latest trends.

To help you, we’ve put together a guide to Local SEO, including tips and tricks for optimizing your website for local search. We’ll cover everything from keyword research to tracking your rankings, so you can make sure that your website is set up for success.

In addition to the traditional keywords that you might target in general internet searches, local SEO allows you to focus on granular keywords that answer specific search intent, such as “barber near me”. It also gives you the option to use different variations of those local keywords, such as the name of your city and zip code (e.g., “Boston barber”).

You can find out what people are searching for in your local area by using tools like the Google Trends tool. You can also look at your competitors’ websites to see what they are ranking for and what phrases their visitors are using. Then, you can use that information to inform your own marketing strategies.

Another important aspect of local SEO is citations. Search engines take into account the number and quality of citations when determining your local search ranking. For that reason, it’s essential to build a strong citation profile across the major listing directories, such as Google My Business, Yelp, Bing Maps, and Facebook. Make sure that your citations are consistent, and include the full name of your business, its address, phone number, and website URL.

In addition, you should add unique company-specific attributes that describe your business. This will help the search engine understand that you are a local business, and it may show your listing in results for relevant searches. For example, you might create a custom attribute that indicates whether your business is family-friendly or has outdoor seating.

Finally, it’s important to link your website to local authority websites. This could be local government sites, industry associations, and chambers of commerce. In addition, if you are a college or university, you can often get links from the school’s.edu website through partnerships, scholarships, guest posts, and other programs.

If you’re not a local business, it’s probably not worth your time to focus on local SEO. But if you have a physical location that makes up a significant portion of your revenue, it’s definitely something to consider. By following these simple tips, you can improve your local search visibility and boost your sales.

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