Google Maps website ranking is one of the key aspects of local SEO. Local searchers tend to use maps more often than other results, so it’s important that your business has a well-optimized Google Maps listing that provides customers with the information they need.
Whether you’re a marketing agency or another local business, a strong Google Maps ranking can make a big difference in your online visibility and traffic. Moreover, failing to optimize your Google Maps profile can cost you a significant amount of potential clients and revenue.
As you probably know, Google Maps is a free tool released by Google that lets people find local businesses and services. The tool is used by a significant portion of the population and has become an essential part of our daily lives. As a result, it has a huge impact on our purchasing decisions.
To maximize your chances of appearing in the top 3 maps results, it’s crucial that you take care of your Google Maps SEO strategy.
Your business listing must be complete and up-to-date to be displayed in the top position for local searches. This includes everything from a catchy company description that’s relevant to the search query, to categories that properly represent your business. It’s also important to keep all your business details – such as opening hours, phone number, and address – up-to-date at all times.
It’s also important to add high-quality photos to your business listings. Photos can increase engagement and help to build trust between you and your customers. Additionally, Google analyzes images and uses them to assess how closely they match the search query.
The number of reviews that your business receives can have a major effect on your Google Maps website ranking. In fact, according to a study by Brightlocal, 87% of consumers read local business reviews before making a buying decision. Therefore, it’s crucial to encourage your customers to leave reviews for your business.
In addition to the reviews on your Google Maps, you can also improve your Google Maps ranking by gaining backlinks from local businesses or organizations. For example, you can obtain links from local chambers of commerce, tourism websites, and newspapers. These backlinks act as proof to Google that your client’s business is located in a specific area.
It’s also essential to monitor your Google Maps ranking on a regular basis. You can do this by manually searching for your business on Google (preferably in Incognito Mode) or by using one of the many available rank monitoring tools. A good rank monitoring tool can give you a detailed report of your current position, as well as identify any areas that need improvement. This allows you to focus your efforts on the most effective strategies to boost your Google Maps website ranking.