Google Maps Ranking is an important metric to focus on for any local service business. Searchers are using ‘near me’ queries more and more to find local services, and getting ranked on the first page of Google Maps is one of the best ways to attract customers.
There are a few things that can be done to improve a business’s Google Maps ranking, including ensuring that all relevant information is filled out, getting more reviews, and regularly posting on the profile. There are also a few tools that can be used to monitor the rankings over time, which is helpful to see how an optimization campaign is progressing.
The most basic and crucial step to take for any local business is to ensure that the GMB (Google My Business) profile is claimed and verified. This is a simple process that can be completed online. This allows a business to update its information, such as its address, phone number, and other relevant details. It can also add its various products and services to the listing, which is something that a lot of consumers look for when searching for a local service provider.
Another important factor that can help a business’s Google Maps ranking is to make sure that its contact information is up to date, as well as the location where it is located. Having accurate business information is a must, as it will enable potential customers to get in touch with the company easily. It’s also important to include keywords in the business’s description, as this will help it rank for searches that are related to the business name.
Lastly, it’s important to have a strong presence online, both on the website and social media channels. This will also boost a business’s ranking in both Google Search and Maps. It’s a good idea to use the same title tag and meta description across all online channels.
A business that regularly posts on its Google My Business profile will be given priority by Google, as it shows that the business is active. This can be anything from updates about events to new services or even special offers. It’s also a good idea to add photos to the Google My Business profile, as this will give the business a more authentic and authoritative appearance.
While optimizing for Google Maps might not seem like the most obvious way to get more traffic and leads, it is actually very effective. Having a solid SEO strategy that includes optimizing for Maps can lead to a significant increase in the amount of discovery and sales for a local service business. By following the tips in this article and using a tool such as Localo, you can position your company for Google Maps with ease. The best part is that the effort you put into optimizing for Maps can be reflected in your bottom line quickly! So what are you waiting for? Start boosting your Google Maps ranking today!