Google Maps website ranking is an important part of local search marketing, and it’s becoming increasingly more competitive. If your business has a great Google Maps listing position, it’ll be displayed in the top results of search engine results pages (SERPs), and it can help you drive a lot of traffic to your business. However, it’s not as easy as it sounds to reach a good position in Google Maps. It requires a well-thought-out strategy and consistent efforts to achieve it. In this article, we’ll take a look at the best practices that you can use to improve your Google Maps website ranking.
The first thing that you should do to improve your Google Maps rank is to make sure that your listing is accurate and complete. This means double-checking that all of the information about your business is correct and that all services that you offer are listed on your profile. In addition, you should include relevant keywords in your description and fill out all of the fields in your Google Maps account.
It’s also a good idea to add images to your listing. This is because consumers tend to prefer businesses that have images in their searches, and they’re more likely to click on a Google Maps result that has multiple images of the company than one that doesn’t.
Another way to increase your Google Maps website ranking is to invest in paid advertising on Google. Paid ads appear as bolded pins in the Google Maps app, and they can give your business a significant boost in visibility in search engine results. This is an especially effective strategy for local search, because it’s more likely that people who are searching for specific places in your area will see your ad than those who are just looking for general information about the city.
In addition to paid advertising, you can also improve your Google Maps website ranking by getting more reviews on your Google My Business profile. The more positive reviews that you have on your profile, the higher your Google Maps website ranking will be. This is because the algorithm that Google uses to determine a location’s ranking factors takes into account the number of reviews and the average star rating for a particular business.
Finally, you should consider investing in a local SEO tool like Semrush. This tool will give you a clear picture of your average Google Maps ranking, so you can easily keep track of your rankings and identify areas for improvement. It will also help you nurture the primary local SEO focus areas, including business data, local landing pages, and off-page visibility.
By constantly nurturing these four focus areas, you can improve your Google Maps website ranking and attract more local customers. In addition, you can monitor your overall online reputation using Semrush’s Heatmap feature, which displays the positions of competitors in various local SEO verticals based on user location. For example, you can compare the ranks of your local competitors for “lawyer san diego” and “pizza san diego” to see how they stack up against each other.