Local SEO is an effective way to increase your company’s visibility among customers in your local area. This increases traffic to your website and/or physical location, which can lead to more sales.
Local searchers are more likely to visit businesses they find on the first page of Google searches. That’s why it’s important to rank well in local search results.
However, there is a lot of competition for local spots on the first page of search results. To beat out the competition, your business needs a strategy that optimizes both its site and local listings. Fortunately, many of the same strategies that work for organic search can be applied to local SEO.
One of the most important aspects of local SEO is optimizing your company’s Google My Business (GMB) listing. This includes adding product listings and ensuring that your GMB name, address, and phone number are consistent across your online presence. Including keywords in your listing helps Google understand what your business is about.
Another key aspect of local SEO is creating high-quality content that’s relevant to your target audience. This can be done through blog posts, videos, infographics, or other types of media. Make sure to include relevant local keywords in your content.
You should also focus on acquiring backlinks from relevant websites. This can be done by reaching out to local bloggers, journalists, or other influencers and asking them to link to your website. Using your social media channels to promote your content can also help you build your brand and reach more potential customers.
In addition, it’s a good idea to monitor your local search rankings on a regular basis. This will help you spot changes in ranking, which can be a sign of new competitors or other factors that impact your performance. Using marketing technology to track local search rankings can help you do this efficiently.
The bottom line is that local SEO is different from organic search in that it takes into account your location as part of the algorithm. However, all of the traditional ranking factors still apply — so the more you work on improving your organic rankings, the better chance you’ll have of getting into the local Snack Pack.
As you start to implement these strategies, it’s crucial to keep in mind that the results can take some time. It’s not uncommon for it to take a few months or even longer for local search results to start showing up. Just remember that your efforts will pay off!
If you’re ready to get started with local SEO, contact us to learn more about our services. We can help you develop a strategy that’s right for your business. We offer comprehensive SEO, PPC management, and social media marketing solutions. Learn more about our digital marketing services and how we can help your business grow. Contact us today!