Google Maps website ranking is a key factor for every local business that wants to reach their customers. This is because most consumers now use ‘near me’ queries on Google Maps to search for businesses in their area. Getting ranked on the first 3 positions of the Google Maps listing page can help you get more traffic to your business and boost conversions as well.
The SEO ranking of a business is based on many factors, including keyword research, on-page optimization and link building. Optimizing your Google Maps listing is an important part of a comprehensive local SEO strategy and should be included in your online marketing plan.
Using Schemas to Structure Your Data
A good schema for your business can increase the visibility of your Google Maps listing and improve local SEO ranking. This is because structured data helps Google crawlers understand your information better and trust you more, which will result in a higher Google Maps ranking.
Posting Content Daily on Social Media
A great way to rank high in Google Maps is to publish content on social media regularly. These posts should be informative, entertaining and relevant to your target audience. They should also include links back to your primary product or service pages.
Encourage Positive Reviews
Having more positive reviews can significantly influence your Google Maps SEO ranking. It also shows Google that people are enjoying your business and that you have a great reputation for providing excellent customer service. You can proactively ask your clients to leave their reviews on Google Maps by posting a link to the review section on invoices, business cards, and email signatures.
Make Your GMB Detailed
Creating a detailed profile is the first step in getting your Google Maps listing optimized for local SEO. You should make sure that you fill out all the fields with accurate details. Moreover, make sure to verify your business and upload a high-quality picture of your storefront.
Add an About Us/Contact Page
Adding a detailed About Us/Contact page to your website is another excellent way to increase your Google Maps SEO ranking. Having a detailed page about your company, products, and services will give potential customers the information they need to choose you over your competitors.
Be Mobile Friendly
Most Google Maps searches are made on mobile devices, so it’s essential that your website is designed to be viewed on any device and at any resolution. This means your site should load quickly and easily on any screen size, without requiring pinching or side-scrolling.
Use Metadata correctly for all your listings
It is crucial that you have a consistent meta description and image across all of your listings. This helps users quickly find your business in the search results and makes it easier for them to contact you.
Keep your local listings fresh and up-to-date with the latest news, events, and specials for your industry. This can be done by adding fresh photos and updates to your local business listings on a regular basis.