In order to get customers who are looking for your products or services in a specific location, you need to have a high Google Maps website ranking. Getting your business in the top 3 positions on the local map pack can boost incoming traffic and increase conversions. Moreover, ranking high on Google Maps will help you gain a competitive advantage over your rivals and boost your online presence.
The first step in achieving a high Google Maps website ranking is to optimize your business listing. This will ensure that people can find your company a lot faster and easier. The right optimization of your business listing will also make sure that it appears in the top search results for relevant keywords.
You can also use Google My Business to create and post content that will appear on the front page of your local listing. These posts can be very informative and will help your business attract new customers.
Another way to achieve a high Google Maps website ranking is by incorporating structured data in your pages. Schema helps to organize your content and makes it easier for search engine bots to crawl it. This is especially important for local businesses, as it can be difficult for search engines to read the information on the web.
Citations
Having a variety of citations on reputable local websites is one of the most crucial aspects of local SEO. The more citations that your business has, the higher your Google Maps website ranking will be.
Be sure to monitor your citations on a regular basis. This includes checking for if any of the locations you have cited are changing, or if you need to update the information on your business listings.
You should also check for any errors or omissions that may be appearing on your Google Maps business listing. These can include incorrect contact numbers, a wrong address, or a bad website URL. The more accurate your citations are, the higher your Google Maps website ranking can be.
In addition, you should keep track of your reviews on Google. These are a major factor in Google Maps website ranking, so you should do all that you can to make sure that your business has lots of reviews and that they contain a lot of relevant keywords.
Longtail Keywords
Using the longtail of a keyword is an excellent way to get your business in the top position for local searches. These words are often more specific than traditional keywords, and they will be easier for users to type into the search engine.
These keywords should match the exact location of your business, as well as your product or service offerings. This can be particularly helpful for local businesses, as it will help you to target a specific customer demographic.
Optimizing your Google Maps SEO and Google My Business is crucial to attracting potential customers. It doesn’t take a lot of time or effort to do, but it will help your business stand out from the competition and improve its online visibility.