Google Maps Ranking is one of the most important elements to focus on for local SEO. The mobile mapping and navigation app has a significant 67% market share in the US and makes it easy for consumers to find businesses and services in their area. Getting your business listed in the Google Maps pack and ranking high can boost customer engagement and revenue. However, it can be difficult to keep up with the many moving parts involved in a local SEO strategy. Semrush’s Listing Management tool can help by automating the process of updating and monitoring your business’s Google Maps profile and other online listings.
Google wants to provide the most relevant search results for users, which means your Google Maps listings should match up with searches that are likely to be conducted by consumers in your area. This is why it’s crucial to include relevant keywords and optimize your listings with the most accurate information. It’s also important to frequently monitor your progress, either through manually searching for your keywords (ideally in Incognito Mode and while not logged into Google) or using a rank monitoring tool that enables you to specifically track Google Map rankings.
In addition to optimizing your business’s Google Maps profile, it’s also a good idea to embed a map of your location on your website. This will show searchers where your business is located and make it easy for them to get directions or contact you. It’s a simple way to build trust with customers and increase your local search visibility.
Another way to improve your Google Maps rankings is to engage with your customers by responding to reviews. Whether they’re positive or negative, reviews can help potential customers make quick decisions about what products and services to purchase. Additionally, Google’s algorithm takes into account how well a business engages with its clients when evaluating Google Maps rankings.
Lastly, it’s a good idea to create a blog and update it on a regular basis. This will help your business stand out and rank higher in the Google Maps listings, as well as boost organic reach and conversions on your website. This is because Google rewards websites with fresh content by boosting their search engine rankings. Furthermore, blogging can help your business generate more in-store traffic and referrals from other online platforms like social media.