Google Maps website ranking is becoming more important for local businesses. As more consumers use search engines to find nearby businesses, being in the top-3 of Google Maps results will help a business increase its reach, customer traffic, and revenue. However, there are many factors that can affect Google Maps website ranking. This article will explore 10 tips to improve your Google Maps website ranking.
One of the best ways to rank high on Google Maps is to build a strong and active social media presence. This includes engaging with customers on social media, as well as gaining backlinks from local websites and community organizations. These links not only act as proof to Google that a business is located in a certain area, but also encourages potential customers to visit the site.
The quality of visual content is also an important factor in boosting your Google Maps website ranking. This can include everything from photos to video content. Be sure to post high-quality, relevant visuals that show your products and services. It is also important to use accurate keywords in your photos and videos. This will make it easier for Google to find your business and understand what you offer.
Another great way to boost your Google Maps website ranking is to have a high quantity and quality of reviews. This is especially important for newer businesses, as it can be hard to compete with established companies that have accumulated a lot of positive reviews over the years. Encourage your customers to leave a review by offering discounts and incentives, or simply by asking them to do so.
Having your NAP (name, address, phone number) on other websites and directories is essential for ranking high on Google Maps. These are called citations, and the more consistent and accurate they are, the higher your Google Maps ranking will be. However, it is important to ensure that there are no variations in your NAP (e.g., Rd. vs. Street, apartment vs. suite, etc). Volatility in citations is the biggest killer of Google Maps rankings.
Getting your clients listed in the right categories on their Google My Business listing can improve their Google Maps website ranking. It is crucial to match your clients’ primary GMB categories with their main keywords, as this will enhance their visibility for those keywords. Additionally, you can apply schema markup on your client’s website to give Google a better understanding of their business information. This can be applied to their address, opening hours, and more. This will help them rank higher in Google Maps because Google will know exactly what they offer and where.