Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking.
Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion.
The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with more than 50% of travelers checking social media for travel tips, according to a study by Nielsen.
The digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion over the next 10 years, as predicted by travel industry experts.
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