The first thing that people typically notice about sites that are on the Internet is their designs. Since first impressions are hard to overcome, making a good one is important if website visitors are to be kept from fleeing a poorly-designed site immediately. The following advice will help you to get people to want to stay on your site.
Don’t use frames. It isn’t the 90’s anymore. Frames are flawed and they went out of style for a reason. Visitors are bookmark junkies and frames make that task extremely difficult and a simple scroll an annoying effort. You will learn, thanks to advancements in website creation, that allowing your visitors to cruise through an easy flowing site is a simple as 1, 2, 3 and visually more attractive.
If your website is going to attract visitors, it needs to be easy to navigate. Make all links prominent and easily located. Menus render your website easier for users to surf. Ensure that you have a link to your website’s home page on every page on your website so that visitors can easily return to you site’s main page.
Try using fixed-position navigation to let your users navigate with ease. Websites that employ this technique have a navigation panel locked in place even when visitors scroll down. This is good for visitors, but also for internet marketing professionals, because it helps facilitate the desired action.
Be certain that your website can be scanned easily. Most website visitors do not really read online content. They just scan it looking for interesting tidbits of information. Divide your content into sections that readers can readily scan and your visitors will come back for more. Put your most vital information near the top. Each of these things needs to be given proper attention because they are what will help keep visitors coming back to your website.
When a user enters personal information into a form on your website, give the user the option to have the server retain that information should it be needed again. When a visitor fills out a registration form on your website, for instance, your site should hang onto that information, and use it to fill out data fields for the visitor on subsequent interactive pages ahead of time. It’s annoying for visitors to have to re-register for different site functions, so work to make the site experience positive for your users.
To help new web designers make good sites, use Photoshop. Even without professional training, a web designer with a good grasp of Photoshop can turn out attractive, useful websites very quickly. If you don’t have an easy-to-use tool like Photoshop, it will drastically increase the time and effort required to build a professional-looking website.
A good website should be compatible with multiple browsers, so you should test your website in various browsers to ensure that any visitor can view it correctly. A site that works on Internet Explorer might not display right in Firefox, Google Chrome, or Safari. Therefore, check to see that all pages display correctly in all the large browsers prior to your site going live.
Be certain to have a way to receive feedback from site users. This will let them communicate with you if they feel something is missing, or they do not understand what they see on your webpage, and you will be able to fix it. Involving your visitors in your website can help to bond them to your brand and bring them back time and time again.
Don’t include pop-up windows when designing your website. Users hate them and they won’t add you any value. Every pop-up window you throw in front of your website visitors increases the likelihood that they will abandon your website in frustration. Once they leave, it’s highly unlikely that they’ll be coming back.
White is a good choice for your page background color. White backgrounds give your site a professional look, as well as make the content easy to read. Complicated, artsy background designs look cool, but they can often be distracting to the reader. Simple backgrounds are usually a better choice.
You want to ensure that your site is easily able to be scanned. Most website visitors do not really read online content. They just scan it looking for interesting tidbits of information. Broken into sections, text becomes more readable and visitors willingly return. Put important facts near the top of the page. Doing all this makes your visitors’ experience more enjoyable because they can find the information they want without any problems.
A site’s design is what can help determine whether your audience decides to further explore what you have to offer or instantly clicks somewhere else. Make a website immediately inviting to a visitor. The advice that has been provided to you will help to make sure your site is one people will want to come back to.