Google Maps website ranking is one of the most important aspects of local SEO and directly influences traffic acquisition. Proper optimization of your Google Maps listing is therefore essential for a successful local SEO strategy.
While there are many ways to optimize your Google Maps listing, some of the most crucial include making sure that your basic business information is up to date and optimizing your profile for Florida SEO. Additionally, submitting your business to the right category is another key factor that can influence your local search ranking. Finally, it’s also essential to ensure that your business is responding to reviews, whether positive or negative, as this shows potential customers that you care about their experience.
It’s also helpful to create a dedicated webpage for your business and optimize it with location-based keywords, including your product or service names and descriptions as well as your address. This helps search engines understand the context of your business and may improve your listing’s appearance in the “rich snippet” section (which is displayed above the organic results).
You should also be sure to update your Google Business Profile as often as possible, especially when there are changes to your information. Make a habit of adding new photos, updating your contact information, and removing any duplicate listings that could be harming your listing’s rank.
In addition to ensuring that your Google Business Profile is fully up to date, you should also be sure to monitor your listing regularly for spam. This can be done using tools such as Semrush’s Listing Management tool or by manually submitting your business to the correct categories on Google’s search console. It’s also a good idea to run a paid ad campaign to promote your Google Maps listing, as this can boost its visibility and encourage users to interact with it.
Prominence is arguably the most difficult and complex ranking factor to pin down, but Google’s documentation states that it can be calculated based on a variety of factors, including your GMB organic positioning, reviews, and ratings as well as your business’s prominence both offline and online. In order to maximize your prominence, it’s important to optimize all of these factors as thoroughly as possible.
To learn more about how to optimize your Google Maps listing for your local business, download the free guide to Local Search Optimization on the iStudio blog. You can also use Semrush’s Listing Management tool to get a clear picture of your average local position, uninfluenced by user data or competition (available for Premium locations only). For more detailed results, try our Heatmap, which reveals your local ranking based on real-world user behavior. It’s a powerful tool for discovering your local SEO strengths and weaknesses so that you can take action to improve your Google Maps ranking. To start monitoring your rankings, simply enter a search term in our tool and we’ll show you the results in seconds. Try it now!