Getting your website listed in the Google Maps 3-Pack is a big deal. The first thing that people see when they search for a product or service is the first result, and just 28% of people will look beyond the first page. Being at the bottom of the list is even worse. According to Google, 84% of people search for local businesses through keywords and industry services. This means that your business’s reach is severely limited if it’s not listed there.
If you have a physical store, listing it on Google Maps will help customers find you and increase business. More people use Google Maps than ever before, so getting your business listed there can help you gain new customers and boost your organic reach. As a bonus, your listing will display directions to your business. You’ll even receive a call from people searching in your area! In addition to this, Google Maps also includes your website URL and physical address.
Another way to improve your website’s visibility on Google Maps is to add more posts on social media platforms, which are closely related to the products and services you offer. Google rewards proactive businesses that publish relevant content. If your website is slow or requires pinching to view it, your site ranking will suffer. Google rewards companies that add valuable information to the local community. And by using the right keywords in your listing, you can rank high in Google Maps and regular search results.
Another important element to get your website to rank well on Google Maps is high-quality backlinks. Google values backlinks from high-quality websites, so the local business with the largest number of high-quality backlinks wins. So, it’s vital to build and maintain high-quality backlinks in your area. You should also make sure to audit your citations and increase them if they’re missing. These will help you increase your site’s visibility and increase traffic.
In addition to onsite content, you need to optimize your homepage for Google Maps. Since the homepage of your website is the landing page for a business listing, it should reinforce the metro area name, business category, and tags throughout the content. Using bold words, keywords, and keyword density will also help you boost your website’s visibility. If you have a website with local content, focus on Google Maps first. If you have a local business, you’ll want to rank high on Google Maps.
A high-quality review on Google Maps will help your website rank high on Google. You should encourage your customers to leave reviews by placing a review link on your business cards, invoices, and email signatures. Increasing the number of reviews will also boost your website’s ranking in the top three places. In short, these tips can help your business get noticed in Google Maps. There are a lot of other factors that go into boosting your website’s ranking on Google.