Local SEO is a specific strategy that helps businesses get found online by potential customers in their local area. It involves optimizing your website and online listings for local search terms, as well as establishing and maintaining a strong social media presence. The internet is constantly changing, so it’s important to stay up-to-date with the latest trends in local SEO in order to keep your business visible.
According to the 2017 Acquisio survey, searchers who are looking for products or services with a local intent are more likely to convert into paying customers than those who are just browsing. This means that having a robust local SEO strategy is more important than ever before.
Getting noticed by people in your local area is crucial for any business, especially if you serve a niche market. Local SEO is designed to help you show up in relevant searches on Google and Bing so that potential customers can find your business and see what it has to offer. This way, they can decide if your product or service is right for them and make an informed decision without having to go out and search for it themselves.
The main difference between traditional SEO and Local SEO is that local search results are based on the user’s location. This is because search engines want to provide users with the most accurate results possible, so they look for a variety of factors to ensure this. The most important factor for local searches is citations, which are online mentions of your business name, address, and phone number (or NAP) on websites and other directories. Having consistent NAP on all your citations is a great way to improve your local SEO ranking. This includes online business directories like Yelp, Angi, and Facebook as well as industry-specific publications and local newspaper listings.
Other important aspects of local SEO include keywords and review signals. For example, your company’s name and contact information should be included in the title tag and meta description of every page on your site. It is also important to get reviews on your site and social media pages from real customers. This can give your business credibility and trustworthiness, as well as increase your visibility in search results.
Local SEO is a great marketing strategy for any business that serves a geographic area, but there are certain industries that benefit from it more than others. If you’re in a competitive niche, such as home improvement or retail, then local SEO is crucial to your success. It can be difficult to rank highly for these types of terms, so having a dedicated local SEO team can help you compete with the big players in your market. They can optimize your entire online profile and ensure that your Google Business Profile is up to date with all of the relevant information about your business. In addition, they can help you improve your social media presence and build a positive reputation in the community.