Local SEO is a subset of search engine optimization that focuses on optimizing your digital footprint for searches in and around the geographic area where you do business. It includes the same website and content marketing tactics as traditional SEO, but it also focuses on getting your business added to and optimized for local listings – especially Google My Business.
Using social media to connect with and build trust with your audience is another key element in a local SEO strategy. This includes not only Facebook and Instagram, but also review sites like Yelp, TripAdvisor, and more. Search engines have become more sophisticated in assessing the authenticity of reviews, and it is important to get your audiences to engage with you by sharing their experiences.
Finally, having a well-optimized website is the foundation of any good online presence. This includes not only the overall design and structure of your site, but also making sure that all the pages are properly optimized with relevant keywords and addressing other important SEO factors such as meta titles and descriptions.
You can perform a quick check of your website’s SEO using some of the tools provided by Google. For example, the free Google Webmaster Tool can provide you with a detailed report on the status of your site’s SEO. Having this information in hand, you can start to take steps to optimize your website and make it more SEO friendly.
As local search becomes increasingly important, it is essential to have a strong strategy in place to help your business compete and thrive. With the right knowledge and some dedicated time, you can take your local SEO to the next level and ensure that your business is found when customers are looking for what you offer.
All businesses with a physical location can benefit from local SEO. However, certain industries or niches will see more success from it than others. For instance, a plumber, hairdresser or dry cleaner will probably get more leads and clients from local search than a dentist, doctor, or gym.
Adding your business to relevant directories and monitoring the accuracy of those listings is a great first step in local SEO. This can be done manually using a tool like Moz Local or automated with services such as our Listing Management. Ensure that your business NAP (name, address, phone number) is consistent across all directories and online platforms. Look for any misspellings or discrepancies and work to resolve them.
Prominence refers to the prominence of a local business within its industry and community, and it is also considered by search algorithms. This can be assessed by looking at a variety of metrics, including the quality and quantity of citations, as well as social signals such as engagement and mentions.
The best way to increase your local search visibility is to be visible and active on the most popular local business directories. These include Google Business Profile, Yelp, Facebook Local, and more. This will ensure that your business is listed and ranked as highly as possible in searches.