If you’re an agency owner, then you know the importance of ranking high in the local pack. The local pack occupies a large chunk of real estate on SERP’s and attracts the most clicks. This is why SEO Google Maps Ranking is a top priority for businesses to increase their brand visibility and drive more leads.
But there are several factors that need to be taken into consideration in order to achieve a strong Google Maps ranking. One of the most important is to make sure that your Google Business Profile is filled out completely and accurately. Make sure to include all the services that your company offers and provide detailed information on those services. Also, make sure that all of your NAP data (name, phone number and address) is exactly the same as what is published on your website and anywhere else you promote your business online.
Another factor is relevance, which focuses on how well your business matches the search query. This can be influenced by keywords, but it also depends on other signals such as reviews and prominence. Prominence is probably the most difficult factor to understand, but Google’s documentation indicates that it’s based on how well-known your business is, both offline and online. This could be influenced by your organic website positions, GMB reviews, social media presence, and backlinks.
Aside from these general tips, there are some specific optimizations that you can make to your Google Maps listings. These may seem obvious, but it’s worth mentioning them. First, focus on your main category. It’s the most important aspect of your listing, so choose it carefully. It’s also important to keep in mind that your primary category can change at any time.
You can also optimize your business description by including relevant keywords and describing your company in a way that makes it stand out from the competition. In addition, be sure to update your business hours and services. If you’re not consistent with these changes, it may hurt your rankings.
The final tip is to monitor your Maps rankings on a regular basis. This will help you to spot issues quickly and respond accordingly. Also, make sure to check for spammy listings, which can negatively impact your ranking. You can report these listings using Google’s redressal form.
By following these ten tips, you can increase your chances of ranking highly in the Google Maps pack and driving more traffic to your client’s business. With a little effort, you can ensure that your clients’ business listings appear on the first page of the local pack for many different search terms. So, what are you waiting for? Start optimizing your Google Maps listings today!