For example, a person who searches for a doctor in their area will typically call the office rather than looking up directions online. If the doctor’s office has an unattractive website, local SEO can make all the difference. When people need to call a plumber, local SEO will help them find a trustworthy plumber in their area. When people see the number of the plumber in the Google search results, they will likely feel more confident in making a booking.
Adding citations is a vital part of local SEO because Google considers them to be 11 percent of the local pack ranking factors. If you are listing a physical location, make sure that all of your citations have the same NAP information. Mismatched NAP accounts for 41 percent of all issues with ranking and can lower your rankings. You can use abbreviations in the code, but try to make them all consistent.
Another important aspect of local SEO is content. A well-written, informative and descriptive description of your business can increase your chances of appearing in the SERPs. This includes the NAP (Name, Address, Phone Number) and call-to-action. A quality description can be optimized for search engines by hiring an outsource SEO provider. This will allow them to insert relevant keywords. Additionally, attributes like phone number and hours are essential. If a business does not have a website, it will be difficult to compete in a local market.
One of the most important factors of local SEO is having a website that is relevant to the user’s area. The content must be relevant to the search and relevant to the locality of the customer. Creating a website that features the NAP and phone number is important, but it’s not critical to have the best plumbing website in the world. The best plumbing site in a service area is enough to attract potential customers. If you can’t be found in the local SERPs, consider a paid SEO option.
The best local SEO strategy will incorporate these other factors as well. For example, Google looks at the number of reviews, quantity of links, and citation volume. While these factors can all be helpful for local SEO, it’s crucial to focus on your audience. By doing this, your local SEO campaign will be more successful. The more relevant your content is, the more likely people will be to trust your brand. This is crucial for your business.
Local SEO is essential for local businesses, as many users search for local products and services in their area. This is because they need to be found on Google and have a local presence. While there are some technical steps, it’s always best to stick to a basic strategy. By doing so, you’ll ensure that your business’s online presence will be better known than your competitors. If you do, local SEO can help you boost your sales and brand awareness.