SEO, or “search engine optimization”, means setting up your website so that it is as high as possible in the search engine rankings. It is a massive business and a powerful process. SEO is sometimes believed to be out of the reach of regular users. See for yourself!
Have a few short articles instead of longer ones to keep your rank high. Search engines weigh the two types of articles differently. They weigh longer articles less favorably. Additionally, visitors aren’t likely to read through articles that are very long.
Anchor text is essential when you put links on your webpage. Generic link text, such as “click here”, does not positively affect search engine results. Using keywords as your anchor text is another way to earn brownie points with search engine spiders.
Multiple short articles increase your page rank better than longer ones. Long pages don’t carry as much weight with the search engines as short ones do. Also, the majority of visitors will not spend the time necessary to read something that is extremely long.
Find a name for your domain that relates perfectly to your product and is easily remembered. This is helpful for people who learn about your site from places like Youtube. A simple, catchy name will be easy to recall.
Site maps can be the lynch pin in driving your rankings with the search engines. Your site will be much easier for the spiders to crawl if you include a site map. If your website is particularly large, you may need several sitemaps. As a guideline, try to stay under 100 links for each map.
Rather than joining link exchanges, think about working with article exchanges that help you with search engine results. Post an article from another site on your own and they will do the same on theirs, both of which include a link back to the other site. This is better than exchanging links, and both of your websites get new content.
To receive a better search engine ranking, be sure to place relative keywords in the metatag portion of your website. Include common misspellings of your keywords as well to increase your ranking. The search engine spiders will “crawl” these tags and find your site relevant to the keywords, bumping up your site in the list of search results. As an example, if “traveling” is your keyword, include “traveling” in addition to the European spelling of “travelling.”
If you want a specific page within a website to be friendlier to search engines, use keywords in the URL of the page. If a URL has symbols or numbers that won’t be searched for, it is unlikely to rank highly in search engines. Using strong keywords connected to your topic is sure to boost your traffic.
To boost the SEO of your website, you must learn social media marketing basics and sign up with a bunch of free, available social networks. Get to know more than Yelp, Facebook and Twitter. Lots of social sites are geared toward special interests or constituencies. Join any that seem relevant to your niche, and use it as a method to promote your services or products and improve your ranking.
Consider pay-per-click arrangements as a means to lucrative affiliate marketing. Although this is the cheapest and easiest service affiliates can provide and the pay is modest, it can add up fast.
Although SEO entails a number of different concepts and formulas, there is no reason why beginners would not be able to grasp some of its fundamentals. If you already maintain your own site, then integrating some of these SEO tactics should be easy. Try just one and see how significantly it improves your numbers.