When you have the right information, managing your business reputation is not hard to do. The following suggestions will get you on the right track. The reputation of your business should be well-protected, so there is no need to rush.
Get more personable online. Status updates and tweets are worthless if you fail to communicate with those who follow you. Answer any questions that are asked of you; do this as quickly as possible If you aren’t sure of the answer, tell the follower you are looking for an answer.
Make sure that your unhappy customers are not ignored. This will show others that you are a good business owner. This will help you to improve your image. Other prospects and customers can see that you actively address issues, so they’ll be more apt to buy products from your company later.
To build your reputation, always follow up with some form of communication. If your business is large, this is very true. They need to feel like they matter to you. Try using automated systems that can follow up with them. Make sure you ask them to report in on their recent purchase experiences as well.
Be sure that you have your social media sites run professionally. They say a lot about your business. Try not to escalate things to the next level though.
Keep sales or secret promotions quiet. If you offer compensation for a complaint, this is even more important. One thing you don’t want is to post what you are doing for a complaint and then get a lot of complaints to get free stuff from your company.
Hang out where your customers hang out. Visit restaurants or public places that they go to. When you are where your customers are at, you then have the chance to get to know your customers better, helping you give them better service. People tend to express themselves more freely in a social environment, and that is where you can get to them know them on a personal level.
Be personable online. Simply sending out tweets and updating messages is never successful unless you take the time to directly communicate with your consumers. If a question is posted, answer it quickly. When you don’t have the answer, let them know you’re working on it.
As you grow your business, you will get increased customer interaction. With all of this come negative comments occasionally, and you have to have a thick skin and address all complaints. Also, you have to address them in a polite and proper manner.
The greatest thing about managing your reputation is using your efforts to improve your professional standing. Keep this information in the back of your mind and put it to use whenever necessary. It only takes you being committed to making progress!