To rank high in Google Maps, you have to make sure your website has a lot of backlinks. These are important because they boost your overall authority in the search results. Having a high ranking in Google Maps can lead to more website visitors, phone calls, and growth for your business. Unfortunately, the process of building backlinks is often neglected, and most SEO’s only talk about cleaning up and building citations.
The best way to optimize for Google Maps is to get it featured in the SERP. Because the local pack is so prominent, it gets more clicks and views. To be visible in the map pack, you have to be in the top three for your location. The more prominent you are in the area, the more likely your website will be to appear in SERPs. In addition to building your website’s ranking, it is essential to build local citations and get reviews.
It is also vital to ensure that your website has a NAP. NAP stands for business name, address, phone number. You can put your NAP in the footer of your website, sidebar, or footer. Using the footer is common as it allows your NAP to be consistent across all of your pages. When submitting your website to Google Maps, make sure your NAP is listed prominently.
In order to rank high in Google Maps, you must focus on the three-dimensional SERP. The local pack takes up most of the SERP space, and businesses must rank in the top 3 to get a chance at being spotted there. For this, you should focus on acquiring reviews and building local citations, which take time to build. If you’re not sure about how to optimize your GMB listing, you can use an SEO tool that tracks your ranking in Google Maps.
Optimizing for Google Maps is a great strategy for local businesses. Although it may not be obvious to some, the advantages are numerous. First of all, you’ll have more visibility on Google Maps if your website is mobile-friendly. By optimizing your website for mobile, you’ll have more chances of attracting more paying clients. And secondly, the SEO tool will allow you to track your rankings in the SERP.
Once you’ve optimized your website for Google Maps, you’ll need to continually monitor your ranking performance. You can use SEO tools that track local rankings in Google Maps to keep track of how well you’re performing. Remember, it takes time to reach the top. If you don’t want to wait for the top spot, make your site fast and easy to navigate. You’ll need to keep your customers satisfied, and you’ll need to increase your page rank on Google.