Getting your local business on Google Maps is the best way to attract customers and clients. With 50% of users visiting the store within a day of doing a search, it’s important for businesses to optimize their Google Maps listing to be shown in local searches and rank higher in the Local Pack (the 3-pack of business listings that appear on the SERP).
To achieve this, it takes more than just adding your business. In order to rank high, your business must be relevant to the query and location, it must have a high authority score and prominence, it must have accurate information, it must be reviewed frequently and consistently, and it must have quality photos.
Optimizing your Google Maps ranking is not an easy task, but it’s one of the most effective ways to get noticed by potential clients and generate more business. Luckily, it’s not as hard as it seems to be at first glance. This article will provide you with a step-by-step rundown of the different improvements that can be made in order to boost your local SEO rankings.
SEO Google Maps Ranking
The first thing you need to do is make sure that your Google Business Profile is complete and up-to-date. This means that you should categorize your business correctly and add all the products and services that you offer. This will help you improve your ranking for all relevant searches. You should also include keywords in your business description to increase your chances of being found by more people. Moreover, you should update your information regularly, especially if it changes.
It is also important to get more positive reviews on your Google Business Profile. This will not only improve your search engine optimization but it will also show potential customers that you are a trustworthy business. You can encourage your customers to leave a review by offering them incentives such as free food or drinks.
Another important factor in local SEO is to make sure that your website is mobile-friendly. This will ensure that your website loads quickly on all devices and prevents users from being frustrated by slow loading times or having to pinch-and-zoom to see your content.
Lastly, you should focus on the four primary areas of local SEO each month. This includes improving your Google Business profile, enhancing the content on your website and local landing pages, establishing links, and managing your online reputation. By nurturing these areas each month, you can see your rankings in the local pack rise over time.
In 2016 Google redesigned the local search results and replaced the 7-pack with what is now known as the local pack, which consists of three business listings. This change dramatically changed local SEO as getting your business in the local pack is now a top priority for most businesses. Fortunately, it is not too difficult to achieve this by following the tips in this article. By focusing on these things, you will be able to dominate your local SEO and bring in more clients.