The first step in optimizing your Google Maps website is to optimize the homepage. This is the page that visitors will land on if they want to find out more about your business. The business name and metro area should be pronounced correctly, and the content should include relevant keywords. Make sure your homepage includes all the information a potential customer would want to know. After all, you don’t want your customers to come to your website to find out that you don’t exist.
Your social media presence is vital in improving your website’s visibility and overall authority in Google Maps. This is because your social media presence directly affects your website ranking. By posting content on your social media profiles, you will earn the trust of the crawlers and rank higher in Google Maps. Before implementing your own schema, be sure to validate your data with Google’s Structured Data Testing Tool. Although Google Maps Ads aren’t an organic way to promote your website, you can still use them to generate traffic.
The next step in optimizing your Google Maps website is to embed your map on your website. Most people do this on their Contact Us page because it proves to Google that the business is actually located there. It is relatively easy to do and is an essential step to improving your ranking in Google Maps. Simply open your Google Maps listing, click on “Embed a map”, and copy the link. Once you have the map embedded, you can add it to your website and enjoy the benefits of increased traffic.
While there are several factors that can affect your website’s Google Maps website ranking, they all have one common factor: prominence. While Google’s Vicinity update has had an impact on prominence, the documentation says prominence is primarily based on your business’s online and offline reputation. The documentation also claims that GMB reviews and backlinks are an important factor in prominence. Prominence is important as it will ensure that your website is visible to users looking for a different location.
Another important factor is consistency. You want to be consistent in your NAP information, so if you do a poor job, Google may see your competitors’ listings and choose to not list you. Be sure to update your NAP information as well. If the listing has variations, you can use the Google Business Redressal Complaint Form to file a complaint. Regardless of the type of business, consistency is essential in Google Maps website ranking.
Having a higher Google Maps website ranking can increase your sales. Nearly half of Google users search for local products and services. When a person looks for a business on Google Maps, the business will show up in the local map and they are much more likely to visit that business that day. There are many ways to optimize your Google Maps website for improved search engine results. Most importantly, it’s completely free.