A Google Maps website ranking is a crucial factor to consider when you’re a local business trying to increase your organic reach. It is not uncommon for clients to use a search engine like Google to look up services that they need, so it’s important to appear as high up on the list as possible to ensure you are getting the most reach from your online efforts.
There are several things you can do to optimize your Google Maps website ranking. First, make sure that your business listing is complete and correct. This includes not only your company’s address and phone number but also the services that you offer and a description of those services. This information is essential for the user experience and demonstrates to Google that you are an authority in your field.
In addition, be sure to add photos to your listing. Studies show that listings with photos are more likely to be clicked and receive higher rankings than those without. You should also embed your Google Maps on your website. This enables your clients to find your location from your site and easily navigate to it, which is another sign to Google that you are an authoritative source of information.
Lastly, it’s important to update your listing regularly. This can include things like announcing new services, promotions and events. This will keep your audience engaged and give you a chance to gain more reviews and improve your Google Maps ranking.
You should also keep in mind that the order of your Google Maps results matters. On average, people will only click the top three results on a search. So if you aren’t in the top three, you’re missing out on potential business from local customers.
The most important thing to remember when it comes to optimizing your Google Maps ranking is that you must be relevant and prominent. This means that your Google Business Profile must be accurate and up-to-date and that you have strong backlinks from other websites proving that you are an authority in your field.
It’s also important to make sure that there is no duplicate Google Maps profile for your company. This can happen for a variety of reasons, including an intern setting up a profile years ago or someone intentionally creating one to impact your ranking (known as review-bombing). Semrush’s Listing Management tool can help you identify and resolve duplicate Google Maps profiles for your company.
Finally, it’s important to have positive customer reviews. Google has made it clear that this is a key factor in determining Maps ranking. You can encourage more reviews by putting up a link to your Google reviews on your website, social media, and business cards. Tools like Podium can help you automate this process and get more reviews that will improve your Google Maps ranking and grow your business.