Google Maps ranking is one of the most important local SEO factors that can help your business boost its visibility in search results and drive more sales. However, it requires a holistic approach to optimizing a number of areas in order to reach the top spot in search engine result pages.
Make sure you have a fully optimized Google Business Profile (GBP) and regularly update it with new information. This will keep your listing current, and it will give you a stronger chance of showing up in Google Maps searches.
A fully complete GBP will help you reach more potential customers, and it will also ensure that Google Maps displays the correct contact details and business hours. It will also help you build a strong online reputation, which will boost your Google Maps ranking.
Adding images to your listing is another great way to get more people to click through to your website and engage with you. Consumers want to see photos of the places they’re interested in visiting, and they’re also a great source of social signals that Google considers when ranking listings.
Take advantage of social media platforms to post updates and promotions that can be shared in your Google Maps listing. Regularly posting can be an excellent way to attract new customers, and it also sends a message that you’re a busy, active company.
Use a variety of Google Maps keywords to promote your business and its products or services, and optimize your listing to be relevant to each keyword. You can also use location-based keywords on your homepage, product or service pages and your contact page, as well as in your FAQ section.
Add reviews to your Google Maps listing
Reviewing your business on Google is a critical component of Google Maps SEO, and it can help you rank higher in search results. This is because people tend to choose listings that have a large number of positive reviews.
Keep your business up-to-date on Google by updating your address, phone number and other information as frequently as possible. You can also use your GBP to respond to customer complaints and queries by contacting them directly.
Make sure you have a website that is mobile-friendly and loads quickly, because this will improve your Google Maps ranking. About 60% of all searches are made from mobile devices, and a fast-loading website is crucial to Google’s algorithm.
Add citations to your website
Creating a strong citation network is one of the most basic and easiest local SEO tactics, and it has an immense impact on your Google Maps ranking. This is because Google recognizes a citation as a sign that you’re a legitimate business with a high-quality website and that your site has authority.
If you’re not familiar with citations, they’re simply online references that link back to your business, such as websites or directories. They can be a great way to boost your Google Maps ranking and help you compete with larger companies that have a stronger presence on the internet.