Google Maps Ranking is one of the most important ways that local service area businesses and companies can build their brand and get views, clicks and paying clients. Optimizing for Google Maps is a crucial part of SEO strategy and it takes time, effort, and resources to do right. The good news is that there are a number of tools that can help you streamline the process and track your progress, including our very own Google Maps Rank Checker.
There are a few primary factors that affect how well you rank on Google Maps. The first is proximity, which relates to how close your business is to the searcher. This is largely determined by your location and the address that you provide on your GMB profile.
Prominence is the second factor that determines how prominent your business is on Google Maps. This relates to how well known your company is in your area and the number of reputable citations that you have. It is also influenced by how often people review your business and how quickly you reply to those reviews.
A third important factor is the quality of your GMB profile. This includes ensuring that all of the information on your business is accurate, complete, and optimized for your desired keywords. It is also important to make sure that your business photos are high quality and that you have a well-written description of your business and the services that you offer.
It is important to note that Google has a wide variety of local search queries and not every query will result in a Google Maps listing. As a result, you should have a diverse set of keywords that you target with both paid and organic efforts.
While you can optimize for a number of local search factors, the main factor that will determine your Maps ranking is whether or not your Google Business Profile is well-optimized and if your primary categories are properly aligned with your primary keywords. It is also important to ensure that your listing has a unique URL and that you do not have duplicate listings on other online directories.
Duplicate listings are a common problem that can be difficult to manage. Whether an intern set up a profile years ago, or an unscrupulous actor created one to steal valuable leads or covertly review-bomb your business, it can be challenging to keep track of and clean up these duplicates. Fortunately, Semrush’s Listing Management tool can take care of these for you and give you peace of mind that your profiles are up to date and ready to rank!