Google Maps Ranking is important for local businesses to be able to easily rank and appear on Google’s search results pages (SERP) when looking for local products or services. Many users look for directions or phone numbers before calling a business, and Google’s maps are often the first result they see when searching. The good news is that there are a number of optimizations you can do to your Google Business Profile that will help you rank higher on the maps.
A high Google Maps ranking is not only important for your customers, but it also helps your organic search engine optimization (SEO) as well. Research has shown that there is a positive correlation between your organic website’s SEO and growing positions on the local pack, and that it is more likely for businesses with a website to grow their position in the local pack than those without one.
To begin, you should double check that all of the information in your Google Business Profile is accurate. This includes your NAP data – your name, address and phone number. It is also crucial that the categories you select for your business reflect the services you offer and the industry you are in, as this has a direct impact on how you rank.
It is also a good idea to build reviews for your business. This is not only important for local SEO, but it is also something that your customers appreciate and will make them more likely to engage with your business. In addition, you should respond to all of your reviews in a basic customer service fashion – be it offering help, refunds or guidance.
Lastly, it’s a good idea to update your company description regularly to keep it relevant and fresh. Again, this will have a direct impact on your Google Maps ranking.
Another important thing to do is monitor your Maps rank progress on a regular basis. You can do this manually by performing manual searches in Incognito mode, and you can also use a variety of rank monitoring tools that allow you to filter out the results for just Maps.
Optimizing your Google Maps ranking is not easy and should be approached with care, but it is an essential part of your local SEO strategy. By following the tips in this article, you should be able to improve your Google Maps ranking quickly and effectively.