Google Maps is a local search engine that uses fine-tuned algorithms to display results. If your local business targets consumers in a particular area, then being among the top 3 businesses listed on Google Maps is one of the most important ways to get footfalls, sales and more. Having an effective SEO strategy for your Google Maps ranking can significantly boost sign-ups, site visits and phone calls from your Google listing.
As Google has made it clear, the proximity of the searcher to your business, as well as the relevance of the search query and the overall importance of the business, are key factors in your ranking. However, there are a number of other elements that are also taken into account when determining your listing’s ranking on Google Maps. Some of the most important are outlined below:
Professional Photos
Posting quality photos on your Google Maps listing can help your listing stand out, and attract potential customers. Studies have shown that listings with photos receive 35% more clicks and 42% driving direction requests compared to those without. Plus, photos are a great way to show off your products or services, and human eyes are naturally drawn to images.
Regular Posting
Keeping your Google Business Profile up to date is an essential part of SEO Google Maps Ranking, and it will not only ensure that your business information is accurate but that your listing is active. In fact, Google penalizes businesses that don’t update their information regularly.
In addition, posting regular updates and content on your Google Business Profile can help you rank higher in searches because it signals to search engines that your business is alive and thriving. This can include things like events, new hires or promotions.
Reviews
A large number of reviews can also help you increase your SEO Google Maps Ranking because they signal to search engines that you are a popular and trusted business. Not to mention, reviews are an integral part of the decision-making process for consumers who are looking at businesses. They are a critical component of the buying cycle and can make or break a potential sale.
Encourage your happy customers to leave a review by encouraging them on social media and in person. You can even offer incentives to encourage them to do so. It’s also a good idea to respond to any negative reviews, as this shows that you care about your customers and are willing to take a step back to improve your service.