Optimizing your business’ Google Maps ranking is one of the best ways to drum up views, clicks and eventually paying clients. But this is not always easy and it needs to be constantly nurtured. Keeping your eye on local SEO trends and keeping up to date with best practices is a great way to stay ahead of the competition.
People use Google maps and local searches to find local businesses that can meet their needs and solve their problems. Research shows that 70% of people who search on Google Maps make a purchase that day. So if your business is not showing up in the SERP or not appearing in the local pack, you are missing out on potential sales and growth.
There are three main factors that determine how well your business is ranked on Google Maps: relevance, distance and prominence. Relevance refers to how closely your business matches the search query, which is why it’s so important to fill out your Google Business Profile with accurate and detailed information about what you offer. Prominence is the hardest factor to pin down, but Google’s documentation says it is based on “a combination of your online and offline reputation, such as your website organic positioning, GMB reviews, ratings and backlinks.”
To improve your ranking, you need to focus on building your reputation by getting more positive reviews and improving your customer service. This will help your business stand out from the competition and attract more customers. You should also try to be active on social media and share content that your audience will find interesting. In addition, it’s important to keep up with the latest Google algorithms and keep your website up to date.
The best way to get a high Google Maps ranking is to optimize your business’ website and local landing pages for your target keywords. You should include all of the relevant information about your business, including address, contact number and email address. This will ensure that your customers can easily find you online and call or visit you.
Another important factor is to build trust for your business by encouraging people to leave reviews. This is because studies show that 87% of people read online reviews before making a buying decision. It is also important to make sure that your business has images on its Google My Business page so that potential customers can see what you have to offer.
To increase your Google Maps rank, you should nurture all four primary local SEO focus areas every month. This can be done through KPI goals or by measuring the percentage of improvement each month. By doing this, you can boost your business’s Google Maps ranking and stay at the top of local searches. By following these tips, your business will be able to get more traffic and ultimately increase its revenue.