In order to be visible in the local pack on Google Search, your business needs to have a high Google Maps Ranking. This pack occupies a high portion of the SERP, and it gets more clicks. To achieve this, your business must be in the top three results. This ranking is based on a number of factors, including prominence, distance from the searcher, and relevance. However, if you are not present in this pack, you are losing customers every day. So how can you increase your Google Maps Ranking?
You can claim your listings on various sites, including local directories and organizations. Many of these sites have local directories, and claiming your listings is a good idea. It helps boost your search rankings because these listings point to your website. However, you should make sure that you also have a website that offers the same services. Listings on Google Maps are basically advertisements in themselves. As a result, you should make sure that your listing is also visible on your website.
Another way to boost your Google Maps Ranking is to add pictures. A generic map image with no pictures will make your business look less appealing to potential customers. Using quality photos is essential for getting better rankings on Google Maps. Google categorizes photos into various categories. Try to get images for all of these categories. And don’t forget to add your business’s logo if possible! That way, potential customers will know what to expect from your business.
Adding a Google Maps listing to your website will increase your visibility in search results. By displaying your business on Google Maps, you will be accessible by more customers and generate more revenue. Besides, it will increase traffic to your website and increase inbound calls. A well-optimized Google Maps listing will allow you to connect with your customers on a personal level. Customers can also leave reviews and call you directly from Google Maps results. For this reason, optimizing your website and Google My Business account is crucial for your local SEO efforts.
While optimizing your business’s Google Maps listing is essential for its ranking, it can be beneficial for your overall online marketing strategy. Make sure to select the right category for your business. The primary category should reflect your core offering. The secondary categories should represent your business’ other services or products. Google My Business dashboard allows you to select the categories you want, but you can’t create custom categories. In addition, a lack of photos will make your business listing less appealing to consumers, so you’ll want to add photos.
The more positive reviews you have on Google, the better. Try placing a link to your Google Maps reviews on your business card, invoices, and emails. While you can’t request reviews from customers, you can encourage them to leave feedback about your business. If you want to be visible on Google, make sure you take review building seriously. You’ll reap the benefits in the form of more visitors and leads. There are many ways to increase your visibility on Google Maps.