There are many factors that influence a business’s ranking on Google Maps. The most obvious factor is the number of reviews your business has, as more reviews mean better visibility and more potential customers. However, there are other factors that affect your ranking on Google Maps. Listed below are some tactics you can use to increase your listings’ prominence on Google Maps. Read on to find out more about these techniques and how they can help your business get noticed.
First of all, make sure your business is listed in Google My Business. This listing is your official business’s website. Try to avoid using keywords in your listing. Your business should have a website that loads quickly and is easy to navigate. This will increase the amount of people who view your business. If you do not have a website, you should start now and optimize your listing on Google Maps. In this way, your listing will receive more traffic and more sales.
Next, make sure your website is mobile-friendly. Many people search on their smartphones and tablets, so it is essential to optimize the page for mobile users. For this reason, make sure the website is responsive and easy to use. A poor website will reduce your rankings on Google Maps. Creating an appealing and functional website is important for your overall ranking. If you don’t have a website, consider using a free keyword rank checker.
Photos are also important for your Google Maps Ranking. Businesses with photos are more likely to be discovered, and Google prioritizes those listings with pictures over those without. Brightlocal has found that businesses with more than 100 photos on their listings receive more calls, website clicks, and directions than businesses with fewer photos. If you have a photo of your business, upload it to your Google Maps listing. In addition to this, you should also include reviews, which can help your ranking even more.
Another factor that affects your local visibility on Google Maps is the number of reviews you receive on social media. Your reviews and ratings are important to Google, as they are the first things people see when looking for a business. It is also very important for consumers to trust a business. If your business is rated highly on Google Maps, they will likely come to your location. If your website is not in the top three spots, they will not find it, and it will be harder for them to find you.
If you have a small business, you should use the GMB to tell Google about your business. While the information you provide will not be useful for ranking, the more reviews your listing has, the better. You should also optimize your GMB for local searches. Using a keyword rank checker is a great way to monitor your rankings on Google Maps. Once you’ve optimized your page, you should begin using it for local search.