One of the most important aspects of a marketing agency’s marketing strategy is to attract more local customers. In fact, startup entrepreneurs often search for a marketing agency on Google first, and will look at the top 3 map results before searching organically. If your marketing agency does not appear in these top 3 maps, you’re losing potential customers every day. In order to attract more local customers, you must prioritize your efforts on Google’s map results.
Your business page should include the category of your business. While you should be careful not to overuse modifiers or keyword phrases in the title, it’s vital that you use a targeted keyword phrase in the description field. Fortunately, this process is easy and takes just ten minutes. And while it’s important to include your business category, it’s also vital to include a description that contains keywords relevant to your business.
Optimizing for Google Maps isn’t the most obvious SEO strategy, but it is still one of the most important. When your local business shows up in the local pack on SERPs, it will generate more traffic and paying clients. To improve your ranking, you can optimize your business GMB profile. Make sure to include accurate information, such as contact information, and service descriptions. You can also build more reviews to increase your business’s visibility on Google.
Another key component of website ranking on Google Maps is backlinks. Having more backlinks to your business’s website increases the overall authority of the website and is an essential factor in Google organic search. Higher rankings mean more phone calls, website visits, and business growth. Building backlinks is one of the most overlooked SEO strategies. Most SEO’s talk about cleaning up citations and building citations, but they fail to mention building backlinks.
After ensuring your GMB profile has an appropriate description, you can now optimize your Google Maps listing. Ensure that your business name and address are accurate and complete. Having more reviews on your website will help you rank higher on Google Maps. Your listing will also have a higher ranking on Google’s search results. When people use Google’s map, they’ll find your business. As a result, your website will be visible in the map.
Adding a picture to your website helps you stand out on Google Maps. Without a picture, your business will appear as a generic map image. This will not be very appealing to potential customers, so you need to make your business photos look good. To increase your ranking on Google Maps, you should also make sure that your photos are high-quality. This is important because Google breaks up the photos into categories based on their relevance. Ideally, your website should include pictures in all of the categories.