The most important factor to improve your SEO Google Maps Ranking is the number of customer reviews your business has. The higher the number of reviews, the better, as it shows your consumers that you are trustworthy. Consumers do not trust a business that has only one or two negative reviews. Having a high number of reviews can boost your Google Maps ranking and increase your revenue. Here are a few tips to improve your Google Maps ranking.
Prominence is the most difficult ranking factor to improve, but it has had some impact since Google released its Vicinity update. The documentation on Google’s website states that prominence is based on business online and offline reputation, such as GMB reviews, backlinks, and organic positions on a company’s website. Prominence is most noticeable when users perform searches for local businesses. This can be tricky to achieve, but Phoenix SEO Geek offers services that can help you achieve higher rankings.
The Google Maps ranking depends on several factors, including the quality of your website, the number of backlinks to your website, and the optimization of your Google My Business profile. There are several business cards displayed in the search results, but only the first three get the bulk of the traffic. It’s important to have a consistent presence on both platforms. The Google Maps listing itself is a form of advertisement on its own.
Creating a business listing on Google is the first step to SEO Google Maps Ranking. Your listing should contain the name of your business, its address, and a few categories. A well-maintained map will show up in relevant search results, connect you with your target audience, and increase your domain authority. Make sure your business listing contains keywords related to the product or service that you offer. Not only will it increase your domain authority, but it will also help your business appear in the SERPs.
User reviews are another way to improve your SEO Google Maps Ranking. You can embed a Google map in your website by linking to it from the Contact Us page of your website. By doing this, you prove to Google that your business is actually located at the address it says. This is a simple process that requires minimal technical skills. Open your listing on Google Maps, click “Share”, and then click on “Embd a map” to copy the link.
Local search ads are another way to increase your local rankings and get top rankings in the SERP. Google Maps has a local pack that occupies a lot of space on the SERP, and those businesses that rank high in the local pack will receive a higher percentage of clicks. To rank well in this pack, businesses must achieve the top three positions in three of these categories: relevance, proximity, and prominence. The more prominent your business is on Google Maps, the more likely it will be seen in regular search results.
Local SEO is also a critical component of Google Maps, as it gives businesses a chance to reach potential customers. Google Maps listings include contact details, website URLs, and physical addresses. The higher a company is listed on the map, the more customers they will have. This in turn boosts your business’ brand recognition. By obtaining a high ranking, more customers will notice your business’s presence and increase their trustworthiness.