The importance of local SEO is becoming increasingly apparent. Many factors are changing to make the results more relevant to the users in a given location. Using local SEO tips can help you improve your local rankings and serve more people. If you’re looking for more ways to improve your local SEO, take a look at the Moz annual survey. The findings are very helpful in forming your playbook. Moreover, using MicroD can help you make your website mobile-friendly.
First, you need to identify a partner site that is relevant to your product or service. If you’re a paving contractor, for example, you can list your preferred distributors on a page on their website. Your competitors will likely have pages listing their favorite suppliers, so you need to find an appropriate place to link to them. Another way to get a link is to join the local Chamber of Commerce. You can get a listing by paying an annual fee or becoming a member.
You should know that local search accounts for 30% of all searches on mobile devices. And when someone searches for something locally, 78% of them will visit the business that same day. And 28% of local searches result in a purchase. So the question is, are you targeting the right audience? The answer is, yes! Local SEO is a two-way street. The local pack, also called the local pack, is a set of three results from local businesses. The local pack includes both map-based results and organic blue link results.
Another important aspect of local SEO is Google My Business. If you have a plumber business, for instance, your website doesn’t need to be the most attractive site in the world. Instead, focus on creating content that addresses the needs of the specific audience in your service area. You can also customize your blog posts to reach specific segments of your local customer base. Creating localized content is an ongoing process and will result in higher rankings over time. A well-thought-out strategy will help you serve your local customers and keep your online presence fresh.
Building local citations is an excellent way to boost your SEO rankings. These are mentions of your business name, website, phone number, and location. Most popularly, these mentions will occur in online business directories, which are known as structured citations. Industry-specific directories have greater value than general ones, so aiming to appear on them will increase your SEO ranking. Moreover, your local citations will help you build trust and backlinks.
For local businesses, it is essential to build an online presence in Google. To increase your visibility, you should sponsor local events or pay employees to attend them. Take photos and videos, and participate in community activities. A dedicated location page should be created for your business. Although Google’s generic business listing is an excellent place to put local listings, it’s best to invest in a dedicated website for your local audience. If you’re looking to generate free inbound leads for your business, SEO is an important step in your online marketing strategy.