Google Maps website ranking is a key part of local SEO that allows businesses to show up in search results and attract more consumers. However, ranking on Maps is not as easy as it seems – there are many factors that go into a business’s success in the Google Maps pack and local search listings. Securing one of the first three spots in a Maps pack will not only give your business increased visibility but it can also improve sign-ups, site visits, phone calls and other desirable conversions.
If you’re looking to improve your Google Maps website ranking, it’s important that your website is mobile-friendly and optimized for both desktop and mobile users. It’s also important to make sure your Google My Business profile is fully complete with the correct and relevant information for your business. Having inaccurate or outdated data could negatively impact your Google Maps listing and hurt your organic search ranking.
Local keywords are another factor that is essential for Google Maps website ranking. Using keywords in your business name, description, and other on-page content is crucial for attracting local traffic to your website.
It’s also important to build links to your website from other local websites and businesses. Link building is a large part of the SEO algorithm and is a significant factor in determining your Google Maps website ranking. In addition, integrating your Google My Business listing into your website can help you rank higher on both your GMB and SERP.
You should also add photos to your GMB page and update them frequently. Photos help searchers better understand the type of business you are and can encourage them to click on your listing. However, it’s important to use high-quality photos that are related to your business. Google may penalize your business if it suspects you are using stock images or have multiple GMB listings for the same location.
Another way to boost your Google Maps website ranking is by getting more reviews. Google places a large emphasis on the number and quality of reviews in the local search rankings. Encourage your customers to leave a review by posting a link on your social media accounts, on your invoices and in your email correspondence.
Aside from optimizing your business website and filling out your Google My Business profile to the fullest, it’s essential that you keep track of your local rankings. Semrush’s Listing Management tool displays your average local position to give you an idea of your overall standing in the local packs without influencing your user data. The heatmap feature also helps you analyze the competition and see what areas need improvement. For even more detailed information, you can upgrade to the Premium version and access our heatmap, geo-filtering, and competitor comparison features.