With Google Maps ranking becoming more and more important in the SEO world (as we all know by now) – it’s only natural that companies are starting to pay attention to how they can improve their Google Maps rankings and get the most out of their local SEO efforts. This article covers some helpful tips and tricks for optimizing your company’s website to help you beat out the competition, and get more views and clicks from potential clients.
Google has three main factors that determine how well your business ranks on Google Maps: relevance, distance, and prominence. Relevance means how well your business matches the user’s query. Distance refers to how close you are to the searcher. Prominence is the most difficult to pin down, but Google’s documentation claims it’s based on how well known you are, both offline and online. Prominence is influenced by traditional SEO factors like organic positions on the website, inbound links from local sources within your geographic area, and reviews.
The first step to improving your Google Maps ranking is ensuring that your business information on your Google Business Profile is accurate. That means making sure that your address, phone number, and other details are consistent across all online platforms where your business is listed. Also, ensuring that your listings are updated frequently with new events or special offers is key to showing up in local searches. Finally, adding photos to your Google Business Profile signals to Google that your business is active and engaged with customers.
Another way to boost your Google Maps rankings is by regularly posting content on your social media pages. This will show to Google that you’re engaging with your audience and may even lead to more in-person visits to your business. However, it’s important to only post content that is relevant and adds value to your audience.
Lastly, focusing on getting high-quality reviews for your business is an essential step to improve your Google Maps ranking. According to a survey by Brightlocal, 87% of customers read reviews before choosing a local business. This is because they want to ensure that the business can meet their needs and provides quality service.
In order to monitor your Google Maps website ranking, you can use a free tool such as Semrush’s Listing Management Tool. This tool helps you manage and track the performance of your Google Maps, as well as your other online listings. This will allow you to see how well your SEO strategy is working and make necessary changes. By using the right techniques, you can ensure that your Google Maps ranking is at its highest.