Google Maps website ranking is very important for businesses because it helps them get a lot of online exposure, and in turn, improve sign-ups, site visits, phone calls, and other desirable conversions. Besides, having a good Google Maps website ranking also boosts local SEO efforts. However, with the increased competition for top spots in the Google Maps Pack, it has become challenging to rank high on the search engine result pages (SERPs). This article will discuss the best strategies that you can use to improve your Google Maps website ranking.
First and foremost, it’s important to make sure that your Google My Business (GMB) profile is verified. This is because Google uses this to determine the trustworthiness of your business and its listing. Moreover, when you have a verified GMB account, you can add more information to your listing than you can without one. The more information you add to your GMB listing, the better the chances that it will rank well in the Google Maps results.
Another essential tip for improving your Google Maps website ranking is to optimize your business’s website. This includes optimizing the structure, content, and metadata of your website. This will allow you to achieve higher rankings in the organic search results and in the Google Maps Pack. In addition, you should focus on building quality backlinks to your website. This will increase your domain authority, which is a crucial factor for achieving higher Google Maps rankings.
It is also crucial to make your website mobile-friendly. This is because the number of people using smartphones to browse the Internet is rapidly growing. In fact, the majority of Google searches are performed on mobile devices. In addition to this, Google prioritizes websites that are mobile-friendly in their algorithm. Therefore, if your website is mobile-friendly, it will rank higher in the Google Maps results.
Lastly, you should optimize your website with relevant keywords. This will help you attract more visitors to your website and will thus increase the chance of your listing appearing in the Google Maps results. You can do this by adding keywords to the title, description, and tags of your website. You should also include these keywords in your social media posts and other marketing channels.
Finally, you should embed a Google Map on your website. This will help your website to rank higher in the Google Maps results, as it will provide more relevant and useful information for users. In addition, you can include a link to your GMB listing in the website’s footer. Additionally, you should promote your Google Maps review page on various marketing channels such as social media and email. This will encourage your customers to leave a positive review of your business, which will further help you boost your Google Maps website ranking.