Google Maps is a great way to find local businesses near you, and the higher you rank on Google Maps, the more likely it is that potential customers will see your business name on their search results. This is also a way for you to drive traffic to your website, and this can lead to more conversions and leads.
Ranking in Google Maps is critical for any business with a local presence, but it can be difficult to achieve high rankings on the map. However, with the right strategies, you can improve your Google Maps website ranking and start attracting new customers from the map!
Increasing Your Google Maps Website Ranking
The first step to increasing your business’s Google Maps website ranking is to make sure that all your information is correct and consistent. This includes your name, address, phone number, and other vital details. This should be the same on your Google Business Profile listing, Facebook page, and website.
Creating a Map with a Schema on Your Website
Structured data is an excellent way to tell Google what information you want to share on your website, and it will help your listing to rank higher in the maps. This allows Google to understand your address, hours of operation, and other important information that will help it determine how to display your business in the maps.
Embedding Google Maps on Your Landing Pages
For some time, embedding a Google Map on a landing page has been an effective way to boost the SEO of that specific location. While there are some exceptions, in general, this has been a great way to increase the overall prominence of your Google Maps ranking.
Using a Google Maps API on your website was once an effective way to boost the local SEO of that location, but as of March 2023, Google is making it more difficult to do so. While you can still create a Google Maps API-enabled landing page, you may want to avoid using it as an SEO tool or for other purposes if possible.
Building Review Ratings on Your Google Maps Marketing
Reviews are an extremely important factor in a business’s ranking on the map, so it’s essential to manage them well. It’s a good idea to ask your customers for reviews after they’ve used your services and had an opportunity to fully experience them.
In addition to boosting your Google Maps website ranking, review generation is an excellent way to build brand awareness and credibility for your business. The more positive reviews your business gets, the higher it will rank on the map and in regular search engine results pages (SERPs).
Another important factor in a businesses’ Google Maps website ranking is their prominence. Prominence is a combination of a business’s reputation, online presence, star rating, SEO, and other factors that signal to Google Maps how aware people are of your company.
There are a few different ways that you can build prominence and boost your Google Maps website ranking, including reviewing your listing regularly, posting content, and building links. It’s also a good idea to use a platform that can handle all of these tasks for you. Semrush, for example, has a Listing Management tool that can help you generate reviews, schedule content, and pinpoint link-building opportunities on a daily basis.