A successful Google Maps website ranking depends on a number of factors. However, there are a few key strategies that should be in place to ensure you’re getting the most out of your business and attracting more customers.
Firstly, you need to make sure that your Google Maps listing is accurate and up to date. This is important because Google looks at the accuracy of the data in your Google Maps profile when it comes to determining your local search results. You can also help your Google Maps ranking by adding pictures of your business, products or services to your profile and using key words that are relevant to your product or service.
Another way you can improve your Google Maps SEO is by ensuring that your business has a responsive, mobile-friendly website. About 60% of Google searches are made on mobile devices, and so having a site that can be easily navigated and viewed from any screen size is essential to improving your rankings.
Next, you should ensure that your business has an HTTPS encrypted website. This will prevent Google from flagging your business as insecure and preventing potential customers from finding you on their preferred search engine.
You should also ensure that you have a consistent, high-quality NAP (Name, Address, Phone Number) across all of your websites and social media accounts. This is a good way to boost your SEO in general, and will especially improve your Google Maps search engine rankings.
Citations are an important part of any Google Maps SEO strategy, and should be built on reputable local sites where your business can be found. You should look for sites that have a good search ranking themselves, and try to get as many of them to host your business as possible.
The more citations your business has, the better you will rank in Google Maps and in the Google Local Pack. This can be done by submitting your business information to local directories and online reviews sites, or by building links from other local businesses’ websites.
Positive Online Reviews are a huge factor in your Google Maps SEO. Studies have shown that people are more likely to choose a business that has more reviews than a business without any reviews.
This is because more reviews can demonstrate that your business has a reliable, consistent, and high-quality reputation. This will ultimately increase your Google Maps search ranking, and drive more traffic to your website.
Secondly, you need to encourage your existing customers to leave reviews for your business on the websites that they use most often. This can be done by providing links to review websites on your website, invoices, business cards, and email signatures.
Finally, you should encourage your customers to leave their contact details in order to provide them with an easy way to get in touch with your business if they have any questions or concerns. This will also give your business more exposure and build trust amongst your customers.