Google Maps Ranking is one of the most important things you can do to promote your local business and grow your sales. In fact, 46% of all online searches are location-based and if your business isn’t listed on Google Maps you’re missing out on a huge chunk of potential customers!
Fortunately, there are several ways you can rank your local business in Google Maps and get more leads. These strategies can be used for both new and existing businesses.
Optimize Your GMB Profile
First, you need to make sure that your business has an optimized Google My Business (GMB) profile. The more detailed and up-to-date your GMB profile is, the higher it will rank in Google Maps. To help improve your GMB profile, you should fill out all your information as completely as possible. This includes all of the necessary details about your business, including services and hours.
In addition, it’s also a good idea to optimize your listing with relevant keywords. Adding keywords to your business listing can help you rank in Google Maps, as well as other search engines.
Optimize Your Google Maps Business Listing With Photos
Adding multiple photos to your Google Maps business listing helps you build trust and credibility with consumers. Plus, it shows that your business is active and ready to serve them. Consumers are very visual, and they prefer listings that include images.
Add Reviews to Your Google Maps Listing
In order to rank in Google Maps, you need to have positive reviews for your business. According to statistics, 80% of consumers trust businesses with ratings above 4-stars. A rating above 4.5 is even more valuable, as it indicates a higher level of quality.
You should regularly check your GMB profile to see if any changes need to be made. For example, if you change your address or opening hours, you should update your GMB as soon as possible. If you don’t, Google will assume your information isn’t current and may drop you from the local pack.
Regularly Post on Your Google Maps Business Listing
A great way to show that you care about your Google Maps business listing is to keep it updated with posts about your business and your offers. These posts can include discounts, offers, and coupons that are relevant to your business’s offerings.
Another effective strategy is to share posts on social media, letting your customers know that you care about them and their needs. These posts will increase your brand’s visibility and boost your GMB ranking.
Create and Update your Google My Business Maps Category
If you don’t already have a main business category, it is a good idea to create one. Your primary category should be the one that best represents the core offering of your business.
You can also add additional categories to your business listing if you feel they are relevant to your company. For example, if your company is a restaurant with a patio, you should include a patio option in the main category.