The most important factor in a business’s Google Maps Ranking is a consistent listing. While a business’s GMB listing can be updated whenever needed, many businesses do not update their website. A business’s website plays an important role in its Google Maps Ranking. To improve the ranking, ensure that your website is consistent with the NAP information listed in your GMB listing. This article will cover some of the most common mistakes that businesses make.
Your GMB profile is the most important factor in your Google Maps Ranking. It is important to provide accurate information on this page. Incorrect information will result in misclicks and negative experiences, lowering your potential in the SERPs. To make your listing more attractive to consumers, include photos. Without photos, a consumer will be less likely to visit your store or choose another option. As a result, a business’s listing with photos will rank higher.
When Google ranks businesses, it looks for consistency in NAP citations. The distance from the user to the business is one factor in determining its rank. A business should also have a valid address. The closer the business is to the customer’s search query, the better its positioning in the SERPs. Review pages are also important for your Google Maps ranking. Customers read reviews about businesses before they decide whether to visit. If your business has no reviews, it isn’t worth the effort.
The best way to improve your ranking on Google Maps is to optimize your GMB profile. Be sure to fill out the business information in your listing, which is critical for SEO. Moreover, if your business is open twenty-four hours a day, optimize your hours to avoid negative Google reviews. Aside from that, it’s important to include reviews. If you do not have any reviews, your listing may be not be as attractive as those with reviews.
A business’s NAP will be ranked by Google. The distance and prominence of a business are other important factors in Google’s algorithm. The presence of consistent NAP citations is an important element in Google’s ranking. Having a consistent NAP citation will help your business show up higher in Google Maps. When a person searches for a location, they’ll see the nearest business. This is a good sign.
The GMB is a direct way to let Google know about your business. You can choose the primary category that best describes your core business, and you can create secondary categories for all the other services your business offers. However, not all information is helpful for ranking purposes. A secondary category should not be too generic and should be limited to the services you offer. In addition, the category should be representative of the products and services you offer. If you have more than one location, it is best to add as many as possible to this category.