If you are in business, Google Maps is a vital marketing channel for your company. Besides being a search engine, it is also a mobile app that allows users to view local listings and make purchase decisions in the same way they would for traditional searches.
If your Google Maps rank is low, it will affect your search results and traffic, and ultimately your revenue. That’s why it is important to focus on improving your Google Maps ranking. You can use a Google Maps Rank Checker to do this. These tools are free and easy to use. They will let you know your current ranking in Google Maps and also provide information about competitors.
Google’s algorithm for ranking businesses in Google Maps includes three main factors: relevance, distance, and prominence. Relevance refers to how well your business matches the user’s search query. Distance refers to how close your business is to the searcher’s location. Prominence refers to how well known your business is, both offline and online.
The best way to improve your Google Maps ranking is by optimizing your website and GMB profile. The key is to ensure that your information is complete and accurate, including NAP (name, address, phone number). The products and services section in your GMB profile should be kept up to date with all the services you offer. In addition, your website should be optimized with local keywords. This will help boost your organic rankings and your Google Maps ranking.
Another way to increase your Google Maps ranking is by submitting reviews and ratings to your business. However, it is crucial to note that the quantity and quality of reviews are critical. It is important to ask for feedback from your customers in a way that is not pushy. You can do this by placing a link to your Google Maps page on your website or sending an email asking for a review. You can also place a link to your Google Maps page directly on your invoices or business cards.
Lastly, you should keep track of your Google Maps ranking regularly. You can do this manually by conducting manual searches in Incognito mode or using a Google Maps Rank Checker. The latter option is more convenient and offers more comprehensive information, including the top competitors in your local area.
Having a high Google Maps ranking can lead to more website traffic, phone calls, and customer visits. However, it is essential to remember that ranking higher in Google Maps takes time and effort. You should regularly check your ranking using a Google Maps Rank Checker, such as Pro Rank Tracker or Surfer Local. It’s also important to avoid spam listings, which can harm your Google Maps ranking. For example, if you have an insurance company with a generic name and keyword stuffing in the description, it may be difficult to remove from Google Maps. In these instances, it is a good idea to file a claim with Google’s Business Redressal Complaint Form.