Getting your business listed on Google Maps is a great way to improve your organic reach, customer traffic, and sales. When customers search for a business on Google, it will show up in the map, and will also include directions to your store. Google will also display the top result of your map in Google Search. If you’re not on the top page yet, you can still improve your ranking by following these three steps. Getting your business listed on Google Maps is not as complicated as it seems.
First, optimize your GMB profile. Ensure that your business is verified and has an accurate NAP information (name, address, phone number). If you have an outdated website, you can link to it from your GMB listing. Your website plays a key role in Google Maps ranking. Be consistent with your NAP info, and check to see if you’ve included the correct information. Don’t forget to write reviews, either.
Another way to improve your Google Maps ranking is to add your business to Google My Business. The Google Maps listing will be an advertisement on its own, and you should also include a link to your website. Google will consider your listing to be a backlink to your website and will reward you accordingly. Your website will also need to have consistent content. This is why it is important to have a website with a consistent URL.
Your website’s prominence plays a huge role in your Google Maps Ranking. People looking for businesses in your area are most likely to click on the results from Google Maps. That’s why getting a good ranking in Google Maps can significantly increase your online sales. There are three main factors that will affect your Google Maps Ranking: prominence, proximity, and relevance. While it isn’t possible to control every single factor, achieving a high ranking on Google Maps will increase your chances of attracting customers.
You should try to get as high a Google Maps Ranking as possible. Remember that 28% of people look at the first item in a search result, and 2.5% look at the 10th, so being in the top 3 is crucial to maximizing your visibility. Furthermore, 84% of people use Google Maps to find local businesses. If you don’t show up in these searches, your audience won’t find you. Your competition will, and so will your sales.
The key to increasing your Google Maps ranking is to build backlinks. Not only will you increase your overall authority in Google, but they’ll also contribute to your organic search results. High Google Maps rankings mean more website visitors, more phone calls, and overall growth for your business. Most SEO’s fail to mention the importance of building backlinks to their sites. But these two strategies are vital to your SEO campaign. For example, Google has just released an algorithm that uses thousands of backlinks to determine which business is the most relevant to the searcher.
Boosting your Google Maps ranking is a key strategy for marketing your business on Google. With over 450 experts, WebFX has the necessary knowledge to make your business visible on Google Maps. We know how crucial it is to have a high Google Maps ranking because 70% of users use mobile devices when they search for a business. When your business is not listed on Google Maps, you’re losing potential customers every day.