Building backlinks is one of the most overlooked SEO strategies. Although most SEO’s talk about cleaning up citations and building links, they often overlook the importance of building backlinks to increase their website’s authority and visibility on Google Maps. Building backlinks helps your website get noticed by local searchers, and this will increase website traffic and generate more phone calls, which are great for business growth. Here are some simple strategies that can boost your Google Maps ranking:
First, you should claim your listing. Claiming your listing allows Google to view all relevant details about your business. The more detailed information you provide, the higher your Google Maps Ranking will be. This step is crucial for the other steps in this guide. It is also free and can be done from your website. Afterward, you should wait for a few days before implementing the next step. During this time, you should make a list of the benefits of each technique, and see how it affects your Google Maps Ranking.
Another factor to consider is the type of category for your business. Select a primary category that best describes the core offering of your business, as well as secondary categories that describe your business’s other services. While this is important for Google’s ranking algorithm, remember that it still needs data about your business, so be sure to include as much of it as possible. Aside from this, make sure your website contains relevant information about your business.
Then, make sure your GMB profile is optimized. Complete the profile with the correct information. Include the correct address, hours, phone number, and website link, as well as any other important information that relates to your business. Increasing reviews is another way to increase your Google Maps Ranking. Building more reviews isn’t just SEO, it also helps your overall Google rankings. Moreover, Google Maps ranking also depends on your business’s popularity.
When writing the description of your Google business listing, be sure to include the category of your business and what sets it apart from the rest of the competition. Ensure that you use keywords that are relevant to your brand and target audience, and use a tone that aligns with your brand image. This will help your business get noticed on Google Maps and increase its visibility and revenue. Your goal should be to improve your ranking as high as possible on Google Maps.
One of the most important steps in improving your Google Maps Ranking is to make sure your NAP is accurate. Google doesn’t like toll-free numbers, and they are often used for spam. Try to have a local number for your business. This will help your business rank higher and ensure that people can contact you directly. Also, Google likes businesses that have accurate information, and it will display accurate information on its maps. Moreover, it strictly discourages businesses with duplicate or multiple listings for one location.