If you want to increase your online presence and convert more visitors into customers, it’s time to implement Local SEO. Today, people are looking for quick and easy ways to find local businesses. If your business doesn’t show up in local search results, you won’t be found. As mobile devices become more common, they also use voice searches and seek answers instantly. Almost 50% of mobile consumers visit a local business within a day. Getting your business on the first page of Google search results is critical.
Structured data markup is a way to relay important business information to Google’s SERPS. You can use it to optimize the schema of your product or service or to make your website more visually appealing. Google’s Structured Data Testing Tool is an excellent way to boost your local SEO. By using these tools, you can analyze the codes of your website and determine what works and what doesn’t. The more structured your data is, the better.
Make sure your listing includes your main business keyword. Your business location should be consistent with your website. It’s important to ensure that your business listing matches your website, local citations, and structured data markup. While you can’t control the exact location where your business is searched for, it’s still important to be present where you expect your customers will look for you. Make sure you use the correct NAP (Name, Address, Phone Number) whenever possible.
Create a Google My Business page. A GMB profile allows you to update your information and respond to reviews. Google uses the information on your business’s profile when determining its ranking position, so it’s a good idea to optimize your listing to ensure maximum visibility. The more information your business provides, the better chance it has of showing up in searches. And don’t forget to update your listing regularly. There are plenty of other ways to boost your rankings and boost traffic.
Google regularly makes changes to its algorithm, which can have a significant impact on your site’s local SERPs. For instance, in 2007 the Google update called “Pig” combined local search results with other verticals. As a result, the 10-list SERP was removed. This triggered a panic among local business owners who were suddenly unaware that their listings were no longer visible to those zoomed in. It was a sign of major change for local SEO.