A higher Google Maps website ranking will increase your business’s traffic, sales revenue, and overall authority in Google’s organic search results. Increased visibility will result in more phone calls, website visits, and business growth. Unfortunately, building backlinks is the most neglected SEO strategy. While most SEO experts talk about cleaning citations and building links, they don’t tell you how to get those backlinks. You need to build backlinks to get high rankings in Google’s map search results, but most marketers neglect this aspect of SEO.
Optimizing your website for Google’s Maps listing requires comprehensive optimizations. The home page of your website is the landing page for the listing, so it should reinforce the name, category, and metro area. Use tags, bold words, and keyword density to ensure your listing is seen throughout the website. A full website’s profile will also boost your Google Maps website ranking. Once complete, the resulting page should be optimized for high search rankings.
Your website’s location authority is an important ranking factor. Local searchers tend to go directly to businesses that are close to them, and your ranking can affect your business’s growth. To make the most of your Google Maps website ranking, optimize it for mobile devices. If your site loads slow on mobile devices, you might want to try optimizing your website for mobile devices. This will increase your Google Maps website ranking and drive more traffic to your site.
While there are numerous ranking factors, a successful Google map ranking should be based on a variety of factors. In addition to building citations, your website should include detailed information about your business. Adding reviews to Google is crucial for local rankings. This is especially important if your local map listing is based on the name of a physical location. Not only are reviews important to search engine optimization, they also contribute to the overall ranking of your website.
Your Google map listing is a foundation for local SEO success. Without it, your business will not appear in Google’s local search results, causing you to miss out on new customer opportunities. Those businesses that don’t have a Google map listing are losing potential customers on a daily basis. It is essential to prioritize your marketing efforts on Google Maps to increase your visibility in this search engine. This will increase your website traffic and increase your phone calls.
While Google maps rankings are very important, you should be aware of the pitfalls of requesting reviews prematurely. Typically, consumers won’t trust a business without a 4.5-star rating. A brightLocal link to your local listing can be included in emails, or on your website as a ‘Leave a Review’ button. Another way to get more reviews is to install a BrightLocal QR code. These codes are placed on menus, invoices, and store signs.