If you’d like your website to be more visible in Google’s map search, you need to focus on the onsite content of your website. This is the landing page for your Google Maps listing, so it is imperative to include keywords that reinforce the metro area, business category, and name of your business. Onsite content should be easy to read and include tags, bold words, and keyword density to improve your website’s search engine optimization.
Optimizing your GMB profile is also an essential part of Google Maps website rankings. Complete and accurate NAP information will improve your profile, bringing in more local foot traffic as well as increasing your Google Maps website ranking. To achieve this, follow the steps outlined below:
The number of reviews your website receives is another key factor for boosting your website’s ranking on Google. It’s also beneficial to encourage customers to leave reviews, so include a link to your review page on your website, business cards, invoices, and in your email signature. High-quality reviews can significantly increase your website’s Google ranking. Many factors affect a website’s ranking on Google, but increasing the number of reviews can boost your website’s position in the top three.
In addition to improving your listing’s SERP rankings, adding photos to your listing also increases your Google Maps website ranking. According to a Brightlocal study, businesses with more photos received more calls, directions, and website clicks than those with less-attractive photos. Therefore, uploading relevant photos to your Google Maps listing is essential for improving its SERP ranking. While many factors may seem to be unrelated, these elements can help boost your ranking.
Adding reviews to your Google Maps listing is a great way to improve your rankings. Ensure that the reviews are genuine and that you have your business’ address and phone number available in the listing. Consumers are increasingly impatient and will visit a business near them if it’s listed on a map. Your Google Maps ranking will boost your conversion rates if your listings are accurate and provide useful information for consumers.
Getting listed on Google Maps will increase your organic reach, increase traffic to your website, and boost your sales. Google users who search for a particular business will see your location on a map, which will provide directions to your store. Listed on Google Maps, your business will appear in search results and have a map-based result on the website. This is great for SEO because more traffic means more leads for your business.