Google Maps website ranking is essential for any business that operates locally. Over 85% of people who search for local businesses online use Google maps to find them. Ranking high on Google maps will increase your organic reach, drive more traffic to your website and lead to a boost in revenue.
Google uses a number of factors to determine which results appear in search queries. Having a well-completed Google My Business (GMB) profile is one of the most important factors that determines your ranking. The GMB profile must be updated frequently and include accurate business information. In addition, the keywords used in the GMB should align with those that were entered in the search query. The closer the match, the higher you will rank.
Another important factor in your Google Maps rankings is the number and quality of reviews. Google will pay close attention to the reviews left by your customers and how quickly you respond to them. Keeping your GMB profiles current and responding to all reviews is an excellent way to support your business growth.
Adding photos to your GMB profile is also very important. Images are shown in search results and can significantly improve your Google Maps ranking. Google is more likely to consider your listing as authoritative and relevant if it has many images and if the images are authentic.
Embedding a Google map on your company website is another great way to boost your Google Maps ranking. This is a simple process that can be completed in the GMB dashboard. Just copy and paste the embed code on your company website and you’re done.
The location of the searcher is also a key factor in your Google Maps rankings. If the person conducting the search is near your business, they are more likely to visit you than someone who is not. This is why it is important to always keep your Google maps listings up to date with your most recent location information.
One of the most overlooked ranking factors in Google Maps is addressing spammy listings. If you notice a fake, duplicate or irrelevant listing, report it using the Google My Business redressal form. Upon reporting the listing, Google will review the evidence and take the necessary action.
Getting your Google Maps website ranking up requires comprehensive optimizations on several different levels. However, it is also critical to understand that there isn’t one magic trick to ranking on Google Maps. Ranking in the top three positions will help your business grow. By following the tips in this article, you can easily make sure that your company appears among the first results in Google Maps when potential clients search for your services. This will help you attract more customers and achieve your goals for local marketing. If you need additional support with your Google Maps SEO, contact us for a free consultation.