The first step in boosting your Google Maps Ranking is to understand what factors affect your local business’s placement on the map. A small business may not appear in the top three rankings in Google Maps, but a large one can. Keep in mind that Google prioritizes popular and well-known businesses in their search results. A business’s rating and popularity aren’t the only factors that influence its Google Page Rank, and these two factors aren’t equal.
While distance and prominence are important factors, there are some other aspects of Google Maps that can affect your ranking. For example, you should have a primary category that represents your core offering, and then secondary categories that represent other offerings. This is easy to do from your Google My Business dashboard. However, if your business doesn’t have a physical location, it may not rank as high as a competing business that has a physical address.
Another factor that affects Google Maps Ranking is the number of photos in a business’s listing. According to a Brightlocal study, businesses with more than 100 photographs received more calls, website clicks, and directions than those without. Adding photos to your Google Maps listing is free, and you can use the Photos tab to add them. By making sure to include as many photos as possible, you will be able to increase your listing’s exposure and visibility.
To boost your Google Maps Ranking, you must verify your business listing on Google. The process is easy, and Google has created a helpful video to explain the process in more detail. It’s important to remember that the search algorithms don’t just store data; they also analyze patterns to find the best results for their users. The more information you have, the more likely your customers will choose your business over others. And if they have to spend extra time on your local listings, they will likely click on your business’s location.
Apart from the NAP of your business, it is important to have a website as well. Your website is the most important part of your online presence, and a well-designed website will boost your Google Maps ranking. If you have a website, make sure to include a link to it. If you don’t have a site, don’t bother with it. It will not help you in your local SEO.
A business’s location on the map can be very important to its success. A high ranking on Google Maps can help your business get more customers and better reviews. Using SEO tools that track local ranking will help you monitor your local business’s positioning on Google Maps. It can also increase your website’s overall search engine optimization (SEO) efforts. The SEO tools that you use can help you do that. If you want to boost your Google Maps Ranking, start with local citations and review building.