If you’re in the SEO business, you understand that ranking well on Google Maps is an important aspect of local search optimization. With over 5 billion searches a day, users expect to see results that are relevant and accurate. Google uses a fine-tuned algorithm to determine what it shows to users when they conduct searches, and this can change frequently. By keeping up with these changes, you can make sure your clients’ websites are optimized for local search.
The first step in ensuring your Google Maps rankings are up to par is making sure that all of the information in your GMB profile is correct and up to date. This includes your business name, address, phone number, and website. It is also a good idea to include the services that your business offers in your listing, and to be specific when describing what you do. This will help searchers better understand what you do and make it easier for them to find you when they’re looking for what you offer.
Another important factor in Google Maps rankings is building up a strong online reputation. This can be done through a variety of methods, including attracting positive reviews. One of the best ways to do this is by using a tool like Podium that automates the process of asking for reviews from customers. Another way to improve your online reputation is by responding to any negative reviews that come your way, which will help to show that you care about your customers.
Lastly, it is a good idea to build up a strong list of local citations. This can be done by adding your business to as many third-party directories as possible. This will demonstrate to Google that your business is a legitimate and authoritative source of information about itself, which can boost your Google Maps rankings.
It is also a good idea to make sure that your website is responsive, as this will allow it to be displayed on any device or screen size. This is especially important because the majority of searches on Google are conducted on mobile devices. Searchers will be turned off if they click on your Google Maps listing only to be taken to a website that requires pinching and zooming in order to be seen properly.
Finally, it is a good idea to keep up with the latest Google Maps algorithm updates. This year, Google made several changes to local search, some of which affected the way businesses rank on Google Maps. For example, in 2021, Google began cracking down on spam listings that had keywords in their business names. This can be avoided by making sure that your business is listed in a legitimate category that accurately reflects what you do.
Optimizing your Google Maps ranking can be a time-consuming task, but it is well worth the effort in terms of increased visibility, traffic, and ultimately, revenue for your business. By following the tips in this article, you can ensure that your Google Maps rankings are up to par and helping you generate new business.